Olamide Ese
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Class: Representation Through Advertising Art Direction
Giro Helments
Project Brief: As a team research and create ads to bolster Giros' brand. Along with the ads we were tasked to pick a ambient advertising placements of the ad.
The Brand:
Giro is an American manufacturer of snow and cycling helmets; snow and mountain-biking goggles; cycling and mountain bike apparel and shoes; and softgoods for cycling, skiing and snowboarding.
Ad Strategy
The strategy is to reach the target audience with imagery that resonates with the insight that cycling enthusiasts want a helmet that’s so comfortable that they almost forget that they are wearing it; each ad will show a member of the target audience in an activity related to their top interests forgetting that they are still wearing their GIRO helmet. The idea was that the ads could be used in both static and dynamic meduims.
The locations chosen for these ads are ambient advertising spaces at the 2024 Summer Olympics in Paris, France - which doubles as a popular travel destination for our target audience and a special event that celebrates health & fitness.
Streets in downtown Paris will be closed during the Olympics for bicycle racing.
Slogan: "you'll almost forget its there"
Ad Executions
