Olamide Ese
Class: Advertising Media Buying and Planning
Oura Ring
Project Brief: Choose a brand and create a Digital Advertisement and Media placements to market to the brands core audience. My role in this project included making the digital ad mockup, crating the slogan and choosing the media placements.
Media Placements
Social Media (Facebook, Instagram, and Twitter/X)
Social Media ads and post will be strategic for time
Mornings: 8 AM; Afternoons: 1 PM; Evening: 7 PM
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Out-of Home (Bus Stops, and Train Stations)
Bus Stops and Train Stations: Highly populated cities
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Magazines: TIME, Cosmopolitan,
Women’s Health, and Men’s Health
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Television Streaming (Hulu, Netflix, Max, Peacock)
Slogan
"effortless innovation"
"optimal oura"
The slogan of our campaign is Effortless Innovation. Optimal Oura. This slogan is perfect for the campaign because it hits multiple characteristics of the ring. To highlight all of the technology in such a small device the copy “effortless innovation” was used. With “Optimal Oura” I wanted to put Oura in the forefront and the most “optimal” or favorable choice when it comes to smart rings. The alliteration was a nice touch with the O's creating more of a recall feel.
Final Presentation
